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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) AGRISE Jurnal Industri Hasil Perkebunan Jurnal Sosio Agribisnis Liquidity: Jurnal Riset Akuntansi dan Manajemen Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Journal of Agribusiness and Community Empowerment (JACE) Jurnal UNITEK JEPI International Journal of Management and Business Applied
Fitriana, Widya
Universitas Andalas
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Liquidity: Jurnal Riset Akuntansi dan Manajemen

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Consumer Behaviour In Purchasing Of The Online Agricultural Products Widya Fitriana; Zednita Azriani; Rika Hariance
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 10 No 2 (2021): Liquidity
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v10i2.1470

Abstract

This study aims to analyze the factors that influence consumer purchasing agricultural products online. .We observed three West Sumatra cities with internet access above the provincial average. Suspected individual, socio-demographic and cultural factors influence agricultural consumer behavior. This study surveyed 100 respondents by accident in the three cities. Data analysis was carried out using a logit analysis approach. The results showed that individual factors significantly affected consumer behavior while demographic and cultural factors had no considerable impact. Consumers who have regular incomes and fixed jobs have substantial opportunities to purchase agricultural products online because they are considered more effective and provide a lot of convenience during their busy activities.
Co-Authors Akhmad Fauzi Asdi Agustar Azriani, Zednita Devi Analia, Devi Dina Aprilia Donna Gracia Jorie Ernan Rustiadi Fayi Afifah Fayi Afifah Febrina, Wetri Ira Wahyuni Syarfi Lukytawati Anggraeni Martius, Endry Muhammad Imam Handra Nofialdi, Nofialdi Rika Hariance Rini Hakimi Rudi Febriamansyah Vonny Indah Mutiara